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The Benefits of Promotions |
• Brand Recognition — Build brand identity, increase buyer loyalty
• Up-Sell Buyers — Encourage single car buyers to step up and buy a second car, or five car buyers to buy ten. — Buy three to qualify for prizes or drawings.
• Increase & Maintain Dealer Attendance — Theme promotions that last a month, dealers qualify all month and must be in the lane for the Give-a-way. Big Prizes.
• Show appreciation to the dealers — Some promotions are just to make the dealers happy: Food in the lane, hats, shirts, and jackets.
• Real Value Promotions — Float sales — Transportation Assistance — Buyer activated More assistance for volume buyers.
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Schedule of Events for
2005-2006
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